This error is one of the most common errors in labelling, be it characters that are too small, characters that are too close together or blurred text, among others. In addition, errors in font style, font size and colour contrast can occur, making legibility difficult.
This is a typical printing quality error that can have a negative impact on consumers, especially when the brand is newly created and lacks market positioning. It can also lead to difficulties in terms of product evaluation by regulatory bodies.
On the other hand, the colour of the final labels may be different from the on-screen design, affecting the brand image and appearance of the products. This can occur for a variety of reasons, such as an out-of-calibration printer or a label finish that alters the colour of the label.